Can you imagine If you drink PEPSI you will become best football player...huh..?
Ans : NO..
New Pepsi commercial for 2010 FIFA World Cup in South Africa. This spot takes a humorous approach with football stars such as Kaka, Drogba and Henry playing soccer in a small African Village. The best part of the video is when a goofy looking Lionel Messi (National Player of Argentina) pops out of a field at the end. It’s hard to believe he is the best player in the world.
REF : http://www.soccermusic.net/2010/04/akons-oh-africa-pepsi-ad-featuring-messi-henry-drogba/
Introduction
For my visual journal week 6, I used an examples an adverts to analyse. An image and a video above are related and have a same meaning of advertisement.If you see the video you will know advertisements for PEPSI but if you see an image above, probably you will find difficulty to interpret what is it all about. Maybe you thing that three people with the same clothes will fight with the African people. I wish to argue that there is a visual rhetoric in advertisements to attract many customers and show the powerful of the company. Image above you can seen three people which using same clothes were football stars. The reason why I want to investigate advertisements because advertisements is a common means used by many organizations or companies all over the world to persuade their quality of products or services not the quantity.
Advertisements above has a visual rhetoric because there is an unstated argument. Probably if you choose PEPSI, you can fly to South Africa to watch FIFA world cup 2010. Big companies or well known companies will sponsored big events to gain big income and big investments for future benefits. This advertisement uses football stars to persuade people. PEPSI is the best choice if you want to be more professional, energytic and relax. This advertisement inserted an enthymeme, An enthymeme is incomplete syllogism. They welcome all people around the world to come to South Africa because people are friendly. PEPSI persuade viewers by sponsoring FIFA world cup tournament to sale their products. The rhetoric was created syntactically and semiotically in the image and video. For example syntactic for rule of third, ball are focus. Semiotically in term of clothes that used by football players, design and attach by PEPSI logo, for examples colours are blue.in term of representation of manner like expression is aggressive.
In conclusion, to design a good adverts, the rhetoric need to inserted. Viewers have they own perception. PEPSI advertise their products on big events to persuade their customers. Big events are the peak time to advert products. Quality of advertisements must created syntactically and semiotically to look more attractive and professional.
References:
~ Robert J.Fogelin.Understanding Arguments:an Introduction To Informal Logic.(1978), United States.
~ Gillian Rose, Visual Methodologie (2001), London, SAGE Publications.
Advertisements above has a visual rhetoric because there is an unstated argument. Probably if you choose PEPSI, you can fly to South Africa to watch FIFA world cup 2010. Big companies or well known companies will sponsored big events to gain big income and big investments for future benefits. This advertisement uses football stars to persuade people. PEPSI is the best choice if you want to be more professional, energytic and relax. This advertisement inserted an enthymeme, An enthymeme is incomplete syllogism. They welcome all people around the world to come to South Africa because people are friendly. PEPSI persuade viewers by sponsoring FIFA world cup tournament to sale their products. The rhetoric was created syntactically and semiotically in the image and video. For example syntactic for rule of third, ball are focus. Semiotically in term of clothes that used by football players, design and attach by PEPSI logo, for examples colours are blue.in term of representation of manner like expression is aggressive.
In conclusion, to design a good adverts, the rhetoric need to inserted. Viewers have they own perception. PEPSI advertise their products on big events to persuade their customers. Big events are the peak time to advert products. Quality of advertisements must created syntactically and semiotically to look more attractive and professional.
References:
~ Robert J.Fogelin.Understanding Arguments:an Introduction To Informal Logic.(1978), United States.
~ Gillian Rose, Visual Methodologie (2001), London, SAGE Publications.
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